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Brand Marketing Manager

Brand Marketing Manager
Location Englewood Cliffs, New Jersey
Department (Org 2) HA Consumer Marketing S20096
Job Requisition 21883
Company:
LGEUS
Job Function:
Marketing
At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make ?Life Good? ? from home appliances, consumer electronics, vehicle components and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
Talk about a mantra. Life?s Good with LG!
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill?and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
We are currently seeking a Brand Marketing Manager to join our dynamic team in Englewood Cliffs, NJ as part of the HA Consumer Marketing Team!
Position Summary
The Brand Marketing Manager will be responsible for developing and implementing the division?s marketing strategy. This includes planning and directing development of brand-building programs including advertising, public relations, trade shows, merchandising, promotions, online programs, research, packaging and trade marketing. This person will be responsible for building a world-class marketing organization through self-development and the development of others.
Key Responsibilities
+ Participates in the develop of LG's US Brand vision and long term brand strategy
+ Develops and implements best-in-class marketing programs to build the LG brand
+ Develops communication strategies for each segment, prioritizing message points and specific marketing programs; ensure communication is integrated across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation/promotional platforms
+ Engages key stakeholders across the organization, including US senior management, sales leaders, HQ product counterparts, in communication plans and priorities
+ Serves as brand lead on key marketing activities including media planning and budgeting
Job Requirements:
+ Bachelor?s degree in marketing or related field is required; MBA desirable
+ 8 years of marketing/brand management experience with a proven track record of results
+ Excellent knowledge in all MS Office Applications (Excel, Word, PowerPoint, Outlook)
LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.
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