Sr. Digital Marketing Manager - Mobile

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value.  At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill--and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team! We are currently seeking an Sr. Digital Marketing Manager to join our dynamic team in Englewood Cliffs, NJ as part of the MC Marketing Team! Position Summary: Responsible for assisting in the management of online marketing initiatives for LGE and/or MU Division including developing LGE.com.   Responsible for assisting in program development of LG's eCRM efforts. Job Responsibilities: Responsible for managing the development of LGE.com. Manages shared content integration with key retailers and manages retailer relationships. Develops partnerships with relevant third party sites. Manages online Advertising and Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities. Develops word-of-mouth and social networking strategies and plans. Manages agency efforts serving as main Digital/eCRM agency liaison. Supports eCRM, Influencer and Social Media efforts. Responsible for leading program development of LG Electronics eCRM efforts in support of Home Entertainment and Home Appliances businesses. Develops Best in Class e-loyalty communications program to foster brand advocacy. Manages website enhancements to improve owner experience/hand-raiser acquisition. Integrates eCRM into New Product Introductions, Promotions and Sponsorship Programs with key retailers. Manages LG Electronics email newsletter program. Responsible for Digital Privacy Policy. Tracks KPIs ensuring website and campaign metrics/optimization. Manages Digital Marketing Budget.Establishes budgeting process in tandem with each marketing function team, providing budget guideline by GBU, monitoring actual vs. plan monthly and reporting to executives, and counteracting for HQ request related to marketing budget. Manages Company social responsibility and processes US & Korean- American society-related donations and supports Korean Media and Government Community-related work. Job Requirements: Bachelor's Degree required; Master's Degree preferred Minimum of 8 years Digital Marketing experience Minimum of 6 years eCRMexperience managing email campaigns Extensive experience in highly matrixed environments - strong ability to lead and influence internal audiences and stakeholders Extensive experience managing outside agency vendors for paid media - display and search - including primary budget responsibility and ownership of working media KPI's Extensive experience managing .com site content evolution and overall optimization Consumer electronics/mobile marketing experience Experience managing digital advertising and search engine marketing campaigns Strong MS PowerPoint and Excel skills required. 22331
Salary Range: NA
Minimum Qualification
8 - 10 years

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